Title: Strategic Science Communication: A Guide to Setting the Right Objectives for More Effective Public Engagement
Author(s) and Year: John C. Besley & Anthony Dudo
Publisher: Johns Hopkins University Press
TL;DR: Effective science communication is communication to achieve a goal, thus requiring a combination of well-thought objectives and an aligned set of beliefs, feelings, and frames (BFFs). In this book, the authors present an expansive framework of what effective science communication may look like. Why I chose this book: I joined SciCommBites because it allows me to pursue my mission of making science communication research more accessible to scicomm practitioners and trainers. This book brings a wide scholarly perspective from two prolific researchers in the field (with whom I have been so lucky to work during and after my Ph.D.) to help guide practitioners navigate this landscape. |
In this episode of the SciCommBites video interview series, we chat with Dr. Anthony Dudo and Dr. John Besley about their book on effective science communication.
Read the video's transcript here: