Sam RidgewayDec 20, 20234 minResearchExploring ‘Science’ as a BrandUsing Brand Concept Management to evaluate science communication and the brand of Science.
Rebecca DangDec 13, 20234 minResearchInside the Symbiotic Partnership of Scientists and Journalists in Media SpotlightResearchers categorized scientists into 4 distinct personas in their interactions with journalists.
Sam RidgewayDec 8, 20234 minResearchYou say Science Festival, I say Science FestivaaalScience Festivals are great for science communication but it is important to recognize the differences and evaluate them with context.
Sam RidgewayNov 29, 20234 minResearchRecipe for success of a science festivalScience Festivals can impact audiences by making sure to be personally relevant, accessible, and inte