Focusing on Sparking Curiosity in SciComm Audiences May Be Killing It, Actually
Science communicators focus on sparking curiosity in our audiences – but are we burning them out?
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Michael Golden
- Mar 16, 2022
- 3 min
Sir David Attenborough or Eddie Murphy? Narration Style Matters for Online Science Videos
Deciding between infotainment or exposition as narration for your next online science video? Think about your audience and your objectives.
Megan Widdows
- Mar 9, 2022
- 4 min
Building connections – a new way to boost engagement with climate change communication?
What role does having common ground play in discussions about climate change? It turns out, quite a lot.
Joshua Buchi
- Mar 2, 2022
- 4 min
Speaking to the Culture: How We Can Use a Cultural Framework to Expand Science Communication
Cultural evolution theory has a lot to offer science communication research. Uniting the two could inspire all new ways to reach audiences.
Niveen AbiGhannam
- Feb 25, 2022
- 4 min
Creating personal meaning from colliding stories
Storytelling has subjective individual impacts. This study describes audience experiences with a science storytelling platform.
Iris Du
- Feb 23, 2022
- 3 min
Tweets, Selfies, and GIFs: Bridging the Gap between Science Communicators and their Audiences
Curious about what strategies science communicators use over social media to connect and engage with their audiences?
Tony Van Witsen
- Feb 16, 2022
- 3 min
What makes a scientist seem authentic? Study says it's in the story.
Audiences perceived scientists as more authentic when they used first person to share the reasons why the did their research.
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- Feb 9, 2022
- 4 min
How Can Science Communicators Engage More Diverse Audiences?
The inclusive sci-comm (ISC) model seeks to help researchers and practitioners equitably engage diverse audiences.
Kirsten Giesbrecht
- Feb 2, 2022
- 4 min
Using humor in science communication: An effective tool or an annoying distraction?
Some things go together like PB&J or science and... humor? Researchers examine student engagement when humor and a science article meet.
Reyhaneh Maktoufi
- Dec 6, 2021
- 1 min
Can humor make you and your science communication more effective?
How does humor in scicomm affect perception of scientists? Dr. Reyhaneh Maktoufi chats with Dr. Sara Yeo in this video interview!
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